{"id":12740,"date":"2026-04-03T21:19:20","date_gmt":"2026-04-04T03:19:20","guid":{"rendered":"https:\/\/despertadormx.mx\/?p=12740"},"modified":"2026-04-03T21:19:21","modified_gmt":"2026-04-04T03:19:21","slug":"loreal-adquiere-kering-beaute-y-redefine-el-lujo","status":"publish","type":"post","link":"https:\/\/despertadormx.mx\/index.php\/2026\/04\/03\/loreal-adquiere-kering-beaute-y-redefine-el-lujo\/","title":{"rendered":"L\u2019Or\u00e9al adquiere Kering Beaut\u00e9 y redefine el lujo"},"content":{"rendered":"\n<p>L\u2019Or\u00e9al ha completado la adquisici\u00f3n de Kering Beaut\u00e9 por 4 mil millones de euros, consolidando una de las operaciones m\u00e1s relevantes recientes dentro del sector. La transacci\u00f3n, aprobada por autoridades regulatorias, marca la mayor compra en la historia del grupo franc\u00e9s y refuerza su posicionamiento dentro del mercado global de belleza de lujo.<\/p>\n\n\n\n<p>El acuerdo incluye la incorporaci\u00f3n de House of Creed y licencias exclusivas por 50 a\u00f1os para desarrollar y distribuir productos de belleza y fragancias de Balenciaga, Bottega Veneta y, pr\u00f3ximamente, Gucci. Este movimiento permite a L\u2019Or\u00e9al ampliar significativamente su portafolio, integrando marcas clave del universo Kering bajo su estructura operativa.<\/p>\n\n\n\n<p>Para Kering, la operaci\u00f3n responde a una estrategia de reorganizaci\u00f3n tras una ca\u00edda en ingresos, apostando por la experiencia industrial de L\u2019Or\u00e9al para potenciar el crecimiento en categor\u00edas altamente rentables. Adem\u00e1s, ambas compa\u00f1\u00edas exploran nuevas oportunidades conjuntas en bienestar y longevidad, anticipando una expansi\u00f3n m\u00e1s all\u00e1 de la belleza tradicional.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019Or\u00e9al ha completado la adquisici\u00f3n de Kering Beaut\u00e9 por 4 mil millones de euros, consolidando una de las operaciones m\u00e1s relevantes recientes dentro del sector. La transacci\u00f3n, aprobada por autoridades regulatorias, marca la mayor compra en la historia del grupo franc\u00e9s y refuerza su posicionamiento dentro del mercado global de belleza de lujo. El acuerdo [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12723,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1141],"tags":[],"class_list":["post-12740","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estilo-de-vida"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L\u2019Or\u00e9al adquiere Kering Beaut\u00e9 y redefine el lujo | despertador mx<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/despertadormx.mx\/index.php\/2026\/04\/03\/loreal-adquiere-kering-beaute-y-redefine-el-lujo\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L\u2019Or\u00e9al adquiere Kering Beaut\u00e9 y redefine el lujo | despertador mx\" \/>\n<meta property=\"og:description\" content=\"L\u2019Or\u00e9al ha completado la adquisici\u00f3n de Kering Beaut\u00e9 por 4 mil millones de euros, consolidando una de las operaciones m\u00e1s relevantes recientes dentro del sector. 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href=\"https:\/\/despertadormx.mx\/index.php\/category\/estilo-de-vida\/\" rel=\"category tag\">Estilo de Vida<\/a>","rttpg_excerpt":"L\u2019Or\u00e9al ha completado la adquisici\u00f3n de Kering Beaut\u00e9 por 4 mil millones de euros, consolidando una de las operaciones m\u00e1s relevantes recientes dentro del sector. La transacci\u00f3n, aprobada por autoridades regulatorias, marca la mayor compra en la historia del grupo franc\u00e9s y refuerza su posicionamiento dentro del mercado global de belleza de lujo. El acuerdo&hellip;","_links":{"self":[{"href":"https:\/\/despertadormx.mx\/index.php\/wp-json\/wp\/v2\/posts\/12740","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/despertadormx.mx\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/despertadormx.mx\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/despertadormx.mx\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/despertadormx.mx\/index.php\/wp-json\/wp\/v2\/comments?post=12740"}],"version-history":[{"count":1,"href":"https:\/\/despertadormx.mx\/index.php\/wp-json\/wp\/v2\/posts\/12740\/revisions"}],"predecessor-version":[{"id":12741,"href":"https:\/\/despertadormx.mx\/index.php\/wp-json\/wp\/v2\/posts\/12740\/revisions\/12741"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/despertadormx.mx\/index.php\/wp-json\/wp\/v2\/media\/12723"}],"wp:attachment":[{"href":"https:\/\/despertadormx.mx\/index.php\/wp-json\/wp\/v2\/media?parent=12740"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/despertadormx.mx\/index.php\/wp-json\/wp\/v2\/categories?post=12740"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/despertadormx.mx\/index.php\/wp-json\/wp\/v2\/tags?post=12740"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}